Archives par mot-clé : pharmaceuticals

Alcohol, tobacco, pharmaceuticals: compromises between marketing and ethics

alcohol, tobacco, marketing

In socially controversial sectors, marketing professionals who promote potentially harmful products are faced with a conflict of values. This is the case for the tobacco, alcohol and pharmaceutical industries. Between economic logic and established social norms, how do these individuals handle the negative view of their profession? Loréa Baïada-Hirèche is …

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